New Era 2025...a fresh chapter where nostalgia meets innovation and the hits just keep coming. We’re expanding the finishes you love: from shimmergraphics™ and jellies to magnetic toppers, spotlight shimmers, and our brand-new crelly formula.
Our Moonstruck Collection had hearts racing with celestial magnetics like Starry Eyed, while Angel Baby’s dreamy crellies (Cherub and Smitten) introduced a softer side to the lineup. The juicy Glazed 2025 Collection made a splash with Poppy Jelly and Pitaya Jelly, while the Vice 2025 Collection took neons to new heights featuring our best sellers, Retail Therapy, Boozy Brunch, and our new UV-reactive white crème, White Lie.
We also took a bow in center ring with the Cirque-us Collection, a campy carousel of Shimmergraphic™ hits (Aerial Act and Marionette, anyone?). And we brought the brightness full circle with our most colorful magnetic launch yet, The Midsummer Collection.
No more “blink and you miss it” shades. In 2025, we’re keeping the favorites around and letting the formulas shine. This is Cirque Colors, in full technicolor.
Our product are 100% free of product of animal by-products or animal-derived ingredients.
We're Leaping Bunny Certified, meaning our product and ingredients are free animal testing.
We’re committed to using our platform to raise awareness on issues that matter. Learn more about our Do Good projects here
Buttery, long lasting formula.
