The Neon Nail Polish Drop Everyone’s Been Waiting For
Our Vice Collection is our top-performing launch every single year—and for good reason. Each set is a love letter to color obsession, designed with feedback from our most diehard neon fans. The 2025 curation includes the most requested re-releases from years past, plus one unexpected newcomer: White Lie, a white neon crème that glows under black light (yes, really).
Let’s meet the vices:
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Drama Queen – A neon purple-magenta crème that thrives under UV light. She’s loud, proud, and made for drama.
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Valley of the Dolls – A neon bubblegum pink crème. This nostalgic fave from 2020 is back by popular demand—and yes, she’s still got it.
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Retail Therapy – A neon fuchsia pink crème from 2018 & 2020. Treat yourself? Say less.
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Boozy Brunch – A neon coral crème (2018). Juicy, flirty, and bottomless mimosa-approved.
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Suninn – A neon bright yellow crème that glows like the July sun. Catch her on your fingertips or your toes.
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Miami-Dade – A neon blue-cyan crème from 2019 that channels beachfront bliss and 305 nightlife.
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White Lie – A UV-reactive white crème. Perfect for a crisp white manicure, summer nail art base, or glowing blacklight moment.
Grab the full set for 10% off with the Vice 2025 Collection Set—because more is more, and summer doesn’t wait.
What Makes These Neons Different?
These aren't your basic bright shades. Vice 2025 is made with our fan-favorite crème formula that’s opaque, saturated, and never streaky—no white base coat required. Each bottle features a wide fan brush for smooth, even application in 1-2 coats. These shades are UV reactive and glow under blacklight, perfect for showing off at parties, raves, music festivals, or flexing your mani on Glo Nite at the local bowling alley.
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Fluorescent, blacklight-reactive neon crème nail polish
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Smooth application with high-pigment color payoff
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No white base coat needed for full opacity
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Limited edition – once it’s gone, it’s gone
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Vegan, cruelty-free, and handmade in Brooklyn
Neon polishes dry to a satiny-matte finish—we recommend topping with our Looking Glass Top Coat for a glossy, high-shine look that lasts.
Neon vs. Glow in the Dark: What’s the Difference?
Great question. Here's the breakdown:
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Neon nail polish glows under blacklight only. Think: clubs, UV lamps, or festival setups.
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Glow-in-the-dark polish charges under regular light and glows in total darkness.
The Vice Collection is all neon—eye-searing in daylight, glowing under UV, and never boring.
Nail Art Ideas: From Sunset Gradients to Jelly Sandwiches
The Vice 2025 Collection was made for nail art experimentation. Try:
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Sunset gradients using Suninn, Boozy Brunch, and Drama Queen
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UV-reactive accents layered over White Lie
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Reverse French tips with Miami-Dade and Retail Therapy
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White-out manicures with White Lie for toes or as a blank canvas for jelly toppers
Need inspiration? Check out our socials—Vice always brings out the most creative looks from our community.
Storage + Shade Notes
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Neon formulas are sensitive to sunlight. Keep bottles in a cool, dark place to maintain color integrity.
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Over time, some neon shades—especially pinks, purples, and oranges—may shift slightly. This is totally normal.
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Yellow, green, and blue neons are more stable for long-term storage.
With a palette inspired by 80s Miami sunsets, summer vices, and the electric charm of city-pop, the Vice 2025 Collection captures everything we love about neon nail polish—bold color, smooth crème formulas, and blacklight-reactive finishes. From the nostalgic returns to the one-of-a-kind White Lie white neon, each shade is made for eye-catching manis, beachy pedis, and playful nail art all summer long. Turn up the brightness, no white base required.
Stock up. Swatch it. Show it off. Because summer’s better in Vice.
