In 2023, we gave shimmer a new identity, and a trademark. The debut of Shimmergraphic™ with our Kelli Marissa collab sent shockwaves through the nail world (Venetian Sky? Flaminglow? Iconic.) You were hooked, and we knew it, so we kept the magic going with the Far Far Away Collection, a fairytale follow-up that brought the sparkle.
This was also a banner year for bold jellies: Ube, Eros, NSFW, and Lucky Jelly (still the crowd favorite). We made nail art even more fun with dried florals, rainbow rhinestones, and the Surfer’s Crush Collection—six beachy shimmers that glowed like a Hawaiian sunset. Oh, and we launched Paint & Peel Base Coat, because switching up your mani should be as easy as changing your mind.
We also stepped into the fashion archives with the Atelier Collection, a couture-inspired set that brought high fashion to fingertips. With luxe finishes like Cosplay Lamé, Blue Velvet, Twinkle Tweed, and Mother of Pearl, this AW23 release was runway-ready nail art, no sewing machine required.
2023 was packed with pigment, personality, and plenty of shimmer to go around.
Take time to feel, create & experience.
100% vegan formulas.
We're Leaping Bunny Certified, never tested on animals.
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