What a Stud + New Charms

Our What a Stud Pickup Tool won’t try any cringey pickup lines on you - but it will make picking up and placing nail art decorations a cinch. This dual-ended tool is ideal for bejewelling your nails with our adorable Kawaii Charms and seashell Coquille Charms, or any gorgeous gems that take your fancy.

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Our product are 100% free of product of animal by-products or animal-derived ingredients.


We're Leaping Bunny Certified, meaning our product and ingredients are free animal testing.

W/ Conscience

We’re committed to using our platform to raise awareness on issues that matter. Learn more about our Do Good projects here.


Buttery, long lasting formula.